'Unusual' Trials
2021
The ‘Unusual’ Trials is a campaign designed to engage people in thinking about the
climate crisis through an interactive video experience where users become judges in a series of
trials. To convey the gravity of the trials, I employed a layout featuring straight lines,
emphasizing the strict and serious nature of the content. Additionally, the website design
incorporates game-like elements, enhancing the interactive experience by allowing users to make
their own decisions, thus maximizing the campaign’s gamification aspect.
Client
Amnesty International Korea
Credit
Website Design
Jinkyeong Lim
Development
Neoreve
Project Manager
Suin Seong
Projet Director
Yusup Kim